
About Me
I was a musician in my past life. I performed live music, wrote songs, recorded records, and collaborated with a handful of talented and amazing people. Throughout my journey in music, I was always the person who led the marketing activities for my acts. I managed my projects’ social media accounts, worked with designers to create posters and ads, wrote copy on the ads and posters, and became the marketing strategist and copywriter for my acts. And I loved it! Being the individual who studied people in order to craft the best message to use when marketing my projects led me to pursue a career in advertising.
Now I’m a data-driven, creatively-focused brand marketer who specializes in consumer research, brand and creative strategy, and creative copywriting. As a brand marketer, I conduct thorough, in-depth research to uncover cultural and human insights and write for brands to help them authentically connect to their consumers as people.
Brands I’ve Worked On:
Education
Master of Science degree in Advertising/Branding from Virginia Commonwealth University Brandcenter
Bachelor of Science in Business Administration with a Concentration in Marketing and a Communication Studies Minor from Longwood University
Certifications
Professional Experience
Brand, Marketing & Creative Strategist @ Sensis Agency
2020 - 2025 (Started in Accounts)
Multi-cultural integrated advertising agency
Junior Brand Strategist @ Savv Media
2018 - 2019
Brand activation and engagement agency powered by comic media
Brand Marketing Intern @ Advanced Patient Advocacy
2017 -2018
Patient advocacy organization that provides a comprehensive suite of enrollment services to healthcare organizations
Market Research Analyst @ Hall & Partners (Omnicom)
2019 - 2020
Omnicom’s international brand and consumer research agency
Summer Strategy Associate @ We Are Unlimited/DDB (Omnicom)
2018
Omnicom’s full-service advertising agency dedicated to serving McDonald’s
Freelance Experience
Brand Strategy Consultant @ Me, Myself, & I Comics
2020
A media company focused on comic books with the purpose of tackling mental health
Brand Strategy Consultant @ OccasionGenius
2017 - 2018
Start-up technology company focused on event services
Brand Strategy Consultant @ Capital One
2017
Financial Institution
Volunteer Experience
Director of Marketing @ The Big Event at Longwood University
2015 - 2016
The Big Event is an annual community service project open to participation for students at Longwood University.
VP of Marketing @ Longwood University’s Lancer Productions
2013 - 2016
Longwood University’s Student Programing Board
Expertise
Hard Skills:
Copywriting
Microsoft Office Suite
Keynote
Pages
MRI-Simmons
Claritas’ Geoscape Intelligence System
Survey Monkey
Sprout Social
Brandwatch
Google Analytics
HTML
CSS
Javascript (basic knowledge)
Soft Skills:
Brand Building
Brand & Creative Strategy
Marketing Strategy
Brand Positioning
Consumer Research
Creative Briefs
Brand Management
Behavioral Science
Client Management
Presentation & Design
Cross-functional Collaboration
Interests
Music
History
News & Current Affairs
Gaming