About Me

I was a musician in a past life. I performed live, wrote songs, recorded records, and learned pretty quickly that making something people care about is only half the job. You also have to know how to get them to care about it.

That led me into marketing, then advertising, and eventually brand strategy. For more than a decade, I’ve studied audiences, uncovered insights, built brands, shaped campaigns, and worked alongside creative teams to turn strategy into ideas people actually notice.

Along the way, I realized the part of the process I kept gravitating toward was the writing. Finding the line that makes an idea click. Turning an insight into a concept. Figuring out how a brand should sound, then finding the words that make someone laugh, think, feel, click, or remember.

So, I’m taking everything I learned as a strategist and bringing it to copywriting.

I’m a copywriter with a strategist’s brain. I don’t just think about what sounds good. I think about the audience, the problem we’re solving, the idea behind the words, and why anyone should care in the first place.

Turns out, I never really stopped writing. I just traded songs for ads.