Who is Hieu?

 Capital One

Branding: Brand Name Development

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Background & Ask

In 2017, Capital One was developing a customer relationship management software for their employees to better manage their customers’ finances. The bank partnered with my team at Brandcenter to develop a new brand name for the software. After 3 weeks, 8 meetings, and 160 concepts later, we pitched the following…

 VCU Brandcenter Project | Client Project