The Situation
Chicago’s blood supply had reached historically low levels, and 77% of Chicagoans were unaware of the lack of blood supply. So what do you do when the majority of the city was unaware of the crisis?
We went where 750,000 Chicagoans go on a daily basis - the Red Line train. And in partnership with the nonprofit Vitalant, we turned the Red Line into the Blood Line.
Results
Impressions: 250 million
Budget: $50,000
230% increase in projected blood donations
Agency: We Are Unlimited